Hayleys Advantis secured a Silver Award in the ‘B2B Brand of the Year’ category at the recently concluded SLIM Brand Excellence Awards 2021. This recognition is a testament to the outstanding branding initiatives undertaken by the company to enhance the brand image of ‘Advantis’ whilst continuing to expand its transportation and logistics services portfolio to serve diverse industry verticals in Sri Lanka and the region.
SLIM Brand Excellence Awards honour the hard work and dedication put forth by marketers in amplifying their brand value whilst promoting best practices in branding. The awards scheme celebrates brands and their performance at a national level and is a platform for brands to showcase their innovations whilst affording opportunities to elevate local brands to global status. The 2021 Awards, under the theme “Beyond the Frontier”, recorded the highest number of entries and brand participation in the history of the awards, with 121 entries from 82 brands.
In its journey towards achieving brand excellence, Advantis transformed its brand architecture from a pluralistic to a monolithic brand structure allowing key services offered under its portfolio to be easily recognisable by potential customers. This allowed customers to enjoy end-to-end logistics services by obtaining comprehensive solutions for the most complex logistics obstacles. As a brand that has always possessed a distinct brand identity, Advantis has been able to differentiate itself from its competitors in the industry.
Commenting on the recognition, Managing Director of Hayleys Advantis Limited, Mr. Ruwan Waidyaratne stated, “It is rewarding to note that our continuous efforts in innovative thinking and branding have been recognised with this prestigious accolade. This win acts as a testament to the collective commitment and creative vision practised by the company and its employees, which have furthered the Advantis brand from strength to strength, contributing to the growth of the industry.”
“We are indeed honoured and humbled to have been recognised for our enduring spirit and resilient performance, especially in the past year despite a global pandemic,” said Mr. Virendra Perera, Chief Strategy Officer and Member of the Group Management Committee of Hayleys Advantis Limited. He further added, “We will continue to invest our efforts in fostering a purpose-driven brand that encompasses value, creativity and dedication.”
Hayleys Advantis is Sri Lanka’s most diversified transportation and logistics provider with over six decades of experience and operations spread across the region. Backed by the blue-chip multinational conglomerate Hayleys PLC, Hayleys Advantis is at the forefront of the logistics industry providing end-to-end solutions covering integrated logistics, projects and engineering, marine and energy, international freight management and aviation. It is committed towards being an innovator in the industry, setting the pace and shaping the logistics sector.